By Paul Dailing
http://www.huffingtonpost.com
Times are tough, my freelance work is drying up and I've recently come to the realization that any job where you can accidentally dye your thumb blue is not exactly career path.
That's why I've decided to become a "Death of Newspapers" blogger. I'll join the ranks of Jeff Jarvis, Paul Gillin, Jay Rosen and Clay Shirky in competing to see who can use the most jargon to describe something everyone knows is happening.
Apparently, it's very simple. The more you self-reference, pick feuds and talk about the failure of TimesSelect, the better you're doing. If you make it sound like you're the one who figured out newspapers are dying, you win.
I mean, the point's not to fix anything. It's to describe the problem more dramatically than the next guy. If Steve Outing says newspapers have a "death spiral" and Clay Shirky predicts "a bloodbath," the point goes to Shirky.
Basically, imagine a group of people watching a building burn down and bickering amongst themselves about whether it's a conflagration or an inferno. It's like that, but with consulting fees.
Talk about how everything online is wonderful, everything paper is crap and then use the online to pimp your upcoming (paper) book. Bonus points for talking about how much you love the New York Times at least twice per blog post. It'll help your credibility. You love the Times, but ...
The ratio of book pimpage to analysis should be one reference to your book per post, one reference per sentence if you're Jeff Jarvis.
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