Here's how mediabistro describes it:
"That's right, mediabistro.com in expanding once again. Introducing MediaJobsDaily mediabistro.com's blog covering all things jobs-related for media professionals, recruiters, and HR. Want to know who's hiring, who's firing? Who's innovating, with new new-media positions and job descriptions? And how do you attract those high-performing innovators to work for you? They've got you covered."
Great idea! And at the perfect time!