The interview in its entirety will appear in the June issue of the newsletter.
Mike: What's the key to writing a great blog?
Spiers: I assume you mean writing a great blog that people will read. There's a formula, but it's often not what people want to hear.
The Formula: Be topical. (Choose a specific subject area or niche.) Post often. (I mean 12-20 times a day, not 2 or 3.) And provide people with something they can't get elsewhere, either in the form of useful information or entertainment. It almost always works, but most people do not want to (and will not) make that kind of effort.